We asked mall manager, Casper Bach Andersen, about how the mall sped up their digital journey and why they chose to extend the brick and mortar-mall with digital touchpoints, superb customer experiences and automated content collection and distribution.

As soon as COVID-restrictions was lifted, Rosengårdcentret - part of the ECE portfolio - launched their new mall app.

Customers went wild, and after the first week had passed, the mall had already broken the record for most downloads.