our vision

We want to see jaw drops when customers engage with our second to none products!

Professional,
without the suits

While our attire may lean towards casual in our meetings, our passion for engaging in dynamic conversations about data, strategy, and commercial real estate is always on point.

We are the full package:
software, support, strategy

We don't merely sell software to malls; we establish partnerships. We assist malls in creating captivating campaigns and strategies to elevate their apps into thriving local successes.

Core Values

Having values is important to us.
Even more so is turning them into actions.

Empathy

We aim to understand and gain deep insights on everyone we work with and for.

Exploration

We innovate, test and learn every day – from each other and the data that drives our decisions.

Enjoyment

We have fun, make great products, strive for happy clients and always create good vibes.

Ambition

We are motivated by progress, passionate about creating value and always aspire to raise standards.

Leadership
Simon Staack
Co-founder & CEO
Christoffer Berg Boisen
Co-founder & CTO
Nikolaj Dahlgaard
Co-founder & COO
Søren Gregersen
Co-founder & Mobile Lead
Investors
Heartland A/S
https://heartland.co/
Martin Mogensen
XNOR ApS
Our history
2014
Founded in Denmark as a part of a
project at Aarhus University
2017
Achived 75% market share in Denmark
and started growing internationally
2019
Major and international landlords
started using Emplate
2020
Millions of Euros in Growth funding
form Heartland A/S
2024
Now present in 10+ countries across
two continents  
2025
Became market leader in multiple other
European markets e.g. Italy
2026 and beyond
Future is looking bright and time will tell