IGD digitises key shopping centers and chooses Emplate to develop the new loyalty apps

IGD – Immobiliare Grande Distribuzione SIIQ S.p.A., leader in the Italian retail real estate sector, in the context of the digital plan defined in 2020 (which also resulted in the implementation of a Customer Relationship Management system), chooses the solution developed by Emplate to increase digitalization and the loyalty of users in part of its shopping centers.

The solution selected will allow IGD, on the one hand, to group mobile incentives and user specific personalized offers in a single mobile app and, on the other, continue with the work undertaken focused on mall-tenant collaborations, providing the latter with ways to channel store initiatives through marketing tools.

Emplate, a Danish company active in 15 countries, was selected as partner after a tender in which 6 other specialized companies participated.  The tender was launched in order to find the best way to improve the customer’s experience of the digital ecosystem in IGD’s shopping malls.

The initial implementation phase, which will be launched over the summer, will involve seven key assets: ESP in Ravenna, Tiburtino in Rome, Porta a Mare in Livorno, Punta di Ferro in Forlì, Leonardo in Imola (Bo), Katanè in Catania and Maremà in Grosseto.

Laura Poggi, IGD’s Director of Commercial Department, Marketing and CSR, emphasized:

The new platform will allow us to continue with the work we have been investing in for several years which aims to provide shoppers with more ways to visit our centers through digital technologies.  A strength of the project, which we will focus on even more going forward, is the partnership with the tenants, enhanced by the opportunities that this tool makes available to us.

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Michele Basile, Country Manager for Italy at Emplate remarks:

We’re proud and humbled to be chosen by IGD as a technological partner for the development of the new engagement and loyalty apps.
This partnership is the concrete response to the new needs and expectations of customers in terms of experience, communication and relationship and aims to create an increasingly strong synergy with tenants with a view to coalition marketing.

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