Concept - Exclusive app benefits at opening of new area

December 21, 2022

Battente got amazing results using co-marketing for the opening of their calisthenics area.

Centro Commerciale Battente
Ascoli Piceno, Italy
75 stores
Launched their app in October 2021

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For Battente's opening of their new calisthenics area, they invited Olympic gold winner Jury Chechi.

The event was free and open to all. However, app users who participated got an exclusive bottle of wine signed by Jury Chechi for free.

The event was a success, and they achieved

4x average amount of downloads
6x average amount of new profiles
100+ reward redemptions

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