Acquiring customers is essential for succeeding with an app. After launching mobile apps in more than 50 shopping centers, we know exactly what it takes to attract customers to your app and will advise you on the ideal acquisition strategy, channels, and activities to reach your goals. Gamification is a powerful acquisition strategy and by promoting your app-based games and competitions on your existing marketing channels you’ll be sure to see download-numbers rising.

With web-based games you’ll turn online visitors from website or social media into app users that return to your app over and over to continue playing. Other effective acquisition drivers include your existing marketing channels - like newsletters, digital and OOH as well as marketing materials throughout your shopping center.

Do this by offering them unique and memorable experiences inside of your app. The most effective engagement driver is setting up games that customers can play inside your app. By offering attractive rewards in your app and allowing customers to play e.g. once per day, you’ll incentivize customers to continue using your app.

We’ll need a couple of assets for building your app – like logos, visual identity and a name for your app, but if you’re after a speedy implementation, you can have your custom shopping center app up and running in less than a month.

This depends entirely on your goals. Planning 6-12 games a year and regularly promoting them in your existing marketing efforts will give you the foundation for a successful app.

Add more content to your app to increase customer engagement and plan continuous acquisition campaigns to attract more customers to your app.

Book a call with one of our experts to get a better understanding of how many resources you’ll need to invest to get your desired outcome.

You will be able to access the CMS (Content Management System) to manage and monitor everything app-related. Here you’ll easily create games, rewards and content and can use the analytics to follow results and evaluate your efforts.

Our product is built for marketeers, so no coding- or advanced technical skills is needed and you can easily export data to use enrich your campaigns on other channels.

Our Content- and Data API’s integrate with several CRMs and BI-solutions, so you can easily connect your new app to an existing digital infrastructure.

Once you have your website up and running, you post consistently across social channels, and run a performing newsletter, we suggest it is time to scale your marketing by adding a loyalty app into the mix.

Loyalty marketing can help you with the intricacies of mass marketing. By allowing you to understand a much larger portion of the customer journey and offering you a platform for direct, and personalized communication with your customers.

Use your marketing budget smart. Don’t pour it all into impressions and clicks. Start building a loyalty member database with first-party demographic, contact, visit, and purchase data.